Life Enthusiasts Campaign
As a tire manufacturer Yokohama serves various markets when it comes to vehicle type and lifestyle. They wanted to let their largest markets know that they have the tire for them but weren’t sure how to approach it.
The team identified Yokohama’s 3 largest markets & began crafting spots for them. The idea is to tout the tire as not only a great product, but a tool to help our audiences see & experience more in life.
(Art Direction & Design)
Agency: Charts+Darts
Director: Louise Baker Lee
CD: Steven Stone
AD: Aaron Sauceda
CW: Jimmy Brown
Producer: Robin Spears
Production and Post: Drive Studios
Color: Olio Creative
Edit: Dave Checel