ADVAN Heritage Collection
Yokohama’s performance tire family ADVAN has made a name for itself through achievements on & off the race track. One of the biggest impacts the brand has made is not on a vehicle, but on people in 80s and 90s Japanese car culture. Much of ADVAN’s vintage race clothing has been sought after by collectors for many decades now. Which is why ADVAN decided to reimagine their classic pieces in a modern light.
The direction for the campaign was developed to shine a light on ADVAN’s roots by paying homage to the Japanese city streets that brought them here. Bright neon lights, gritty street textures, cool cars & great tires. It’s about showing that classics never die. They just evolve.
(Art Direction)
Agency: Charts+Darts
Client: Yokohama Tire Co.
Account: Erika Tontchev
CD & Photographer: Steven Stone
AD: Aaron Sauceda
Assistant: Chris Swainston