Aspects of Ambition
A social campaign developed for Porsche Motorsports North America to disrupt the current motorsport coverage landscape. If Porsche wanted to differentiate themselves from the massive amount of race coverage clogging our audience’s feeds we knew we had to create something completely different for the space.
Aspects of Ambition focuses on a simple want that most people have: to strive for something better. Through the series we disected what it means to have ambition through interviews with drivers, engineers, team managers & many others surrounding the PMNA brand.
Visually, the team wanted to craft a cinematic experience that embodies Porsche’s aspirational brand tone & underscores the Porsche Carrera Cup as motorsport at its finest. Moments of stylized footage were intertwined with race footage captured on site to deepen the connection with the stories being told.
(Creative Direction & Design)
Agency: Charts+Darts
Client: Porsche Motorsports North America & Yokohama Tire Co.
Account: Sherry Nhan
CD: Aaron Sauceda & Chris Voss
CW: Chris Voss
Graphic Design: Aaron Sauceda
DP & Editor: Andrew Salama
Producer: Brooke Montoya Elbrecht