Life Enthusiasts

Client: Yokohama Tire Co.
(Art Direction & Design)

Spots developed for Yokohama’s venture into new demographics. The focus was to make 3 distinct spots for consumers that fell within the culture seeker, outdoor adventurer and sensible driver personas.

Culture Seeker Spot (15s):

Outdoor Adventurer Spot (15s):

Sensible Driver Spot (15s):


Agency: Charts+Darts
Director: Louise Baker Lee
CD: Steven Stone
AD: Aaron Sauceda
CW: Jimmy Brown
Producer: Robin Spears
Production+Post: Drive Studios
Color: Olio Creative
Edit: Dave Checel