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Life Enthusiasts


Client: Yokohama Tire Co.
(Art Direction & Design)

Spots developed for Yokohama’s venture into new demographics. The focus was to make 3 distinct spots for consumers that fell within the culture seeker, outdoor adventurer and sensible driver personas.


Culture Seeker Spot (15s):






Outdoor Adventurer Spot (15s):





Sensible Driver Spot (15s):





Credits:

Agency: Charts+Darts
Director: Louise Baker Lee
CD: Steven Stone
AD: Aaron Sauceda
CW: Jimmy Brown
Producer: Robin Spears
Production+Post: Drive Studios
Color: Olio Creative
Edit: Dave Checel

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